Dr. Samantha Yammine, PhD (she/her) is a Neuroscientist, Science Communicator, and Digital Content Creator.
She earned her PhD from the University of Toronto researching how stem cells build the mammalian brain before birth and maintain it throughout adulthood. In addition to her doctoral research, Samantha co-authored a crowd-funded research study exploring the effects that #ScientistsWhoSelfie on Instagram can have on public perceptions of scientists.
Samantha is passionate about empowering people to explore science by making it more familiar, accessible, and inclusive. She does this in part by sharing interactive science commentary and research updates on Instagram as @science.sam through short videos, emoji-filled captions, and engaging pictures. She’s created space for continued, multi-way dialogue about science that transcends geographical borders and the traditional gate-keeping of academia. A leader in digitizing science on social media, she has developed an engaged community online that continues to grow.
Samantha always takes an audience-first approach to share complex topics in clear and entertaining ways. She is a frequently requested Keynote Speaker and Event Host who loves engaging folks with anything science, everywhere – she's hosted a livestream with an astronaut aboard the International Space Station, presented her research on the streets at Toronto's busiest intersection, talked ringside with Muay Thai fighters about performance anxiety, and showed off model and real brains at 1am in a Yurt during an all-night art festival. She leads interactive workshops on science communication, personal branding, and social media to teach scientists and STEM professionals the skills they need to share their science creatively.
She's produced, scripted, and hosted educational videos, and regularly appears as a guest expert on popular media to discuss a range of scientific concepts. Samantha is a member of the Editorial Committee for the World Congress of Science and Factual Producers and the Program Committee for the Royal Canadian Institute for Science. She was the Founder and a Co-Producer of the first ever #ScienceIsADrag event, and when she isn’t doing science things chances are high she is pretending she’s a drag queen.